Words to write home about:
copywriter that’s sold everything under the sun.
I don’t write copy, not even a little.
It’s all assembled.
Yes, like Legos. How? Great question. For starters: pains are turned into feelings. People buy based on emotion, then explain it away with logic. We hate green texts, so we buy an iPhone. Next: concerns, hesitations, and doubts (all different, btw) structure your landing pages, product descriptions, and print material. Will this work for me? Is it safe? What's in it? It’s all structure. You're right, it is kind of like mind reading.
Most time goes into researching and editing. This is where your brand’s personality shines. Writing copy is the art of assembling facts about your product in a way that highlights your advantages—all while printing money.
I don't write copy, not even in the slightest.
Got a name, partner?
My name’s Adrian.
This is me atop a mountain on Thanksgiving morning, shaking hands with the sun, enjoying amber lagers for breakfast, great company and autumn winds.
The greatest copywriter in the world said: “If it doesn’t sell, it isn’t creative.” And with Ogilvy’s edict, I run with them to find a happy medium between artistic prose and stale boilerplate.
“May I see some work?”
You’ve got two options: “Copy” takes you to words that were used. “More Copy” take you to words that weren’t used, but were still written (i.e. sample work).