How Henry Ford increased demand for his cars.

The two-day weekend, as you know, it has been a thing for roughly a hundred years.

That means, long ago, everyone worked Monday through Saturday, using Sunday as a day to rest.

Nothing but a brilliant marketing move, the creator of the two-day weekend was Henry Ford.

Before I share why there’s brilliance behind this creation of his and how you can incorporate this into your offering, you first need to picture this:

It’s the roaring twenties.

WW1 had just passed.

The economy and stock market is surging like never before seen.

The radio has been invented.

The washing machine has been invented.

Life’s fucking great.

Though, for the working man whose job is within walking distance, there’s no real reason to own a car if you’re working Monday through Saturday.

And after Sunday morning church, the wife’s probably going to be doing the laundry, and the husband is probably going to be enjoying the radio.

Hence Ford’s marketing brilliance in all of this.

He didn’t make the cars faster, cooler, spacier, fuel-efficient or colorful.

Those would all increase costs.

He didn’t think:

“How can I make people buy more of my cars?”

No, he thought:

“How can I create an environment where my product is needed and can be enjoyed?”

By giving his employees Saturdays off, they now had two days to rest.

Which means they now had more time for leisure.

And with more time for leisure comes increased spending and frequenting more new places.

And the rest is history.

So, think to yourself:

How can I make people accept what I’m offering?

Not accept it in the sense of buying, but in the sense of acknowledgement.

Because, once acknowledged that it can work or fit in a particular setting, ritual or environment, acquiring it becomes a whole lot easier and only makes sense.

— George